Enabling business growth: insights from Salesforce's Amsterdam world tour

The business challenge Business growth is at the heart of all business strategies, and we certainly experienced this at the Salesforce World Tour Amsterdam event. The Amsterdam event highlighted Salesforce's innovative solutions and their role in solving growth challenges. Find out more about this challenge and how Gen25 and Salesforce can help you gain the keys to sustainable business growth.

Gen25 is more than just a Salesforce implementation and business consultancy partner: we're enablers of business growth. With over 15 years' experience and a passion for digital interactions, we have served over 400 organisations across 8 industries in the Netherlands and the UK, earning a trusted reputation in the industry.

Salesforce is the undisputed leader in CRM technology, with a market share of over 20% and more than 150,000 companies worldwide. 

But what really sets Salesforce apart is its unrivalled ability to innovate and drive business growth, a point highlighted at the Salesforce World Tour events.

These events are essential platforms for showcasing the latest advances in technology and customer relationship management. They bring together industry leaders, experts and enthusiasts to explore the many ways in which Salesforce solutions can revolutionise businesses. As a Salesforce Summit Partner, our commitment to excellence is strong, giving us access to exclusive resources that empower us to deliver cutting-edge solutions to our customers. Working closely with Salesforce experts, we are constantly improving our skills in implementing and operating Salesforce solutions.

Our recent participation in the Salesforce World Tour Amsterdam as Platinum Partners gave attendees a first-hand insight into the transformational potential of Salesforce. In our presentation entitled 'Accelerating Business Growth: A Journey into Scalability, Data, and Customer Experience', we highlighted our successful collaboration with B&C International. Together, we have harnessed Salesforce's capabilities to drive international growth, optimise the use of data and improve the customer experience.

The challenge of business growth

The on-stage presentation was an opportunity to look at the challenges faced by companies on their growth journey. 

Business growth is the main challenge that companies face and seek to overcome.

Let's delve deeper into the 3 pillars of business growth: scalability, data optimisation and improving customer experience, and see how Salesforce can help.


One of Salesforce's key advantages is its ability to scale operations effortlessly. Its flexible architecture and cloud-based infrastructure allow businesses to seamlessly scale to meet growing demands. Whether venturing into new markets or integrating new functionality, Salesforce provides agile growth.

Data optimisation

Exploiting the full potential of data is essential for modern businesses. Salesforce's robust data management tools enable businesses to do just that. Whether it's extracting valuable customer insights or leveraging predictive analytics, businesses can make data-driven decisions and have a single source of truth for insightful information.

Customer experience

At the heart of Gen25 and Salesforce's philosophy is a deep commitment to customer centricity. Through personalised engagements, streamlined processes and AI-powered solutions, businesses can take their customer experience to new heights. From first contact to ongoing support, Gen25 and Salesforce enable companies to cultivate lasting relationships with their customers.

As a Salesforce implementation and business consulting partner, Gen25 is uniquely positioned to meet the challenges of business growth. Our years of experience and collaboration with Salesforce enable us to deliver bespoke solutions that deliver tangible results.

The challenge of business growth was a central theme of our presentation. Companies are constantly faced with the need to expand their operations, optimise the use of data and improve the customer experience in order to thrive in competitive markets. Salesforce's strengths lie precisely in meeting these challenges. Its scalable architecture, robust data management tools and customer-centric philosophy are ideally suited to the needs of growing businesses, as we've demonstrated with real-life examples from our partnership with B&C International.

Ready to unlock the full potential of your business?

Contact us today to find out how Gen25 and Salesforce can help your business overcome challenges and achieve sustainable growth. Visit our dedicated business growth page to find out more!

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Explore your growth potential with the Tech and CX model

Would you like to know more about your strengths and areas for improvement? Try our Tech and CX model, developed on over 400 projects delivered. This model identifies 4 key factors for achieving growth. By carrying out this assessment, you'll gain valuable information that will enable you to focus your strategy on growing your business.

Use our Tech and CX model

We're always ready to engage in meaningful and challenge-driven conversations. Whether you have questions, ideas or a challenge, we're here and ready to connect.

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