Business growth

Many organisations seek valuable growth, which is a challenge that goes far beyond a sales target. Sustainable business growth is about connecting the dots between departments and meaningful interaction with partners, customers and prospects. When a business expands rapidly, maintaining both quality and consistency is a difficulty.

How can we help you?

We help you maximise your business potential by turning ambition into tangible growth. By combining business strategy with technology expertise, we identify where change truly creates impact and translate it into tailor-made solutions that enable sustainable business development, while strengthening the connections and consistency needed to support growth at scale.

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Increasing customer value

The Problem

Customers’ service expectations are increasing enormously; they demand instant, clear service and follow-up that is tailored to their needs. Based on the State of Service research report, 73% of customers expect companies to understand their unique needs and expectations. If you get customer experience right, the rewards are great; 9 out of 10 customers will buy with you again. If you do it wrong, the risk is high, 2 out of 3 customers will switch brands based on a bad customer experience.

Our Approach

To improve customer experience and create greater customer value, Gen25 supports organisations getting the right data, bringing it together and converting it to empower actions. We do this by:
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  • Implementing CRM systems that enable detailed customer segmentation and targeted marketing campaigns
  • Analysing your customer data, identifying patterns and personalising interactions across different channels
  • Integrating customer data from various sources to create a unified view of the customer, enabling personalised recommendations and experiences
Scalability and adaptation for growth

The Problem

To scale effectively and capture sustainable value, organisations must balance between addressing market potential and ensuring product delivery. Research shows that premature scaling accounts for 70% of all scale-up failures, highlighting how important it is for businesses to be ready to generate and manage higher lead volumes, close deals at scale and deliver consistent customer service when growing. Integration and automation across sales, marketing and service workflows ensure quality is maintained, while a fully connected value chain from marketing to delivery maximises return on investment.

Our Approach

With a lengthy track-record in helping scale-ups and organisations with strong  (international) growth ambitions, Gen25 can support you getting your digital backbone set-up to match your specific business goals. We do this by:

  • Providing efficiency through automations, triggers, actions and aligning marketing, sales and service seamlessly
  • Setting up an infrastructure that provides hyper scalable, commercial omnichannel touchpoints to facilitate growth
  • Integrating additional marketing-tech solutions with CRM-core in order to further segment and personalise customer journeys
  • Making all necessary data available to offer highly personalised campaigns, get insight in the lead scores and ROI of each campaign
  • Implementing a 360° customer view to ensure clean and accurate data for informed decision-making and to integrate all customer data into a unified platform for better understanding
Accelerate growth after merger or acquisition

The Problem

Business growth through mergers and acquisitions (M&A) introduces unique challenges that can significantly impact the success of the integrated entity. Research shows that 83% of all mergers and acquisitions fail to produce any benefit for shareholders and that over half actually destroy value, with difficulties in integrating systems and processes cited as a key reason. In practice, M&A often requires the consolidation of different IT systems, operational processes and business practices, which can introduce technical complexity and compatibility issues that disrupt business operations and customer service.

Our Approach

Gen25 can help you through giving strategic business advice by:

  • Connecting your business goals to the IT landscape in discovery sessions, which are aimed at getting a clear solution design connected to the business ambition
  • Enabling easy data migration by our self-developed integration framework
    Integrating Salesforce with other systems, such as ERP, marketing automation and e-commerce platforms via     Mulesoft integration software
  • Ensuring continuity in the new environment, through delivering several options for continuous testing of the platform

Related

cases

Go to all cases
Quooker

As Quooker continues to expand its reach worldwide, the need for seamless operations and enhanced customer experiences became crucial. Partnering with Gen25, Quooker turned to Salesforce to address these challenges, streamline their processes, and fuel innovation. This case study dives into how the strategic implementation of Salesforce not only optimized their global operations but also positioned Quooker for continued success in an ever-evolving market.

Boat Bike Tours

Discover Boat Bike Tour's remarkable success, from strategic planning to seamless integration, and see how this collaboration has transformed the travel experience for customers and the business.

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