About us

We believe that effective interaction is the foundation of successful collaboration and lasting relationships. It should be simple, transparent and effective. By combining business insight with technology expertise, we help organisations improve customer relationships and streamline collaboration as their partner. We don’t just do this by doing what everyone else is doing; instead of echoing the crowd we look for challenging and innovating solutions for your business.Working side by side with our customers, our consultants guide organisations through change and turn complex challenges into practical solutions that deliver measurable impact.

Gen25 is a trusted business and technology partner with over 15 years of consulting experience. We support organisations in translating business ambitions into effective execution by combining strategic insight with deep technology expertise.

Our credentials reflect this track record. Over the years, we are proud to have hold titles such as Salesforce AppExchange Partner globally, Salesforce Platinum Consulting Partner in the Benelux and Silver Consulting Partner in the UK. Since 2021, we are certified with the prestigious status of Salesforce Summit Partner. Additionally, as an AWS Select Partner from 2019, we focus on delivering business advice and technical expertise through Salesforce solutions.

With consulting teams based in the Netherlands and the United Kingdom, we work closely with our customers to provide clear advice, practical solutions and reliable execution. As a long-term partner, we focus on enabling informed decisions, scalable solutions and measurable business impact.

There is no shortage of technology or ambition: the real challenge lies in bringing them together and turning them into tangible results. Organisations like yours need a partner who can connect business goals with potential and translate both into real impact.

Gen25 is an independent, trusted business partner that helps you address your most pressing challenges by combining business insight with technology expertise. We work side by side with your teams, focusing on four key areas: Business Growth, Cost Control, Customer & Market Focus and Technology & Platform Innovation.

Through a pragmatic and tailored approach, we help unlock growth, optimise investments, strengthen customer relationships and stay ahead of technological change, enabling sustainable success in a rapidly evolving market.

Gen25, established in 2006, derives its name from Generation Y, representing the internet generation born in the 1980s and early 2000s. The number 25 corresponds to the letter Y, the 25th letter of the alphabet. Gen25, led by Gijs Martens and his team, has grown to over 80 colleagues, with offices in The Netherlands (Laren, NH) and United Kingdom (London). Our goal is not to be the largest technology company, but the best independent digital innovation partner, providing a personalised approach to make our customers smarter. Beyond business challenges, Gen25 supports the Pledge 1% initiative, a global movement promoting corporate philanthropy. We encourage and back our employees in their endeavours to create broader value in the world.

We don't just offer jobs, we create opportunities to make an impact. As a leading consultancy specialising in business strategy, technology and Salesforce solutions, we work with well-known companies in the Netherlands and the UK. Our team thrives in a collaborative environment that encourages creativity, personal development and real-world problem solving.

Our headquarters on the Larenberg Estate offers a space designed for interaction, teamwork and innovation, where you'll find the freedom to challenge and develop yourself. Whether it's through exciting projects, cutting-edge technology or just a Friday afternoon drink, you'll discover a place where you can truly belong. Alongside our office in Laren, our office in London places you right in the heart of a fast-paced, international business environment. It’s a dynamic setting where ideas move quickly, collaboration is key and you’ll work closely with colleagues and customers across borders.Sounds like music to your ears? Explore our career page.