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Looking back at 2025, many initiatives born of pressure will have quietly become permanent structures in your organisation. They’re locally rational: they unblock dependencies, address specific problems, and sometimes help teams ride the AI wave. But when they persist, they don’t just solve a problem. They become how the business operates.

Great news! Gen25 has been recognised by Consultancy.nl as one of the best consulting firms in the Netherlands across five important domains: IT Strategy, Digital, CRM, Marketing and AI & Gen AI. This recognition highlights the most trusted and influential consulting firms across nearly 40 industries and areas of expertise. The ranking is based on client and consultant surveys, combined with an assessment of factors such as service quality, reputation, project track record and thought leadership. In total, more than 1,400 consulting firms were evaluated for the 2025 edition.Being recognised across multiple domains underlines the breadth of Gen25’s work and the impact created together with clients.

In 2025, AI stopped being a buzzword and became something else entirely: part of everyday work. Not just in innovation labs or side projects, but inside CRM systems, inboxes, office tools and customer service channels. To make sense of these developments, two of Gen25’s rising experts shared their perspectives: Jessie Guo on the business consulting side and Bart Combee on the technical consulting side. Together, they outline in this article what happened to AI in 2025 and how organisations can move forward into 2026.

Enterprise architectures resemble vast river systems: many sources feeding into a single big flow of information. Leads bubble up from fresh springs, while opportunities and orders join from deeper underground channels. Legacy data seeps in like meltwater from distant glaciers, slow yet persistent, carrying sediment from systems long forgotten. Cases, tickets and issues surge downstream after heavy rainfall: bursts of customer activity that swell the current. And through it all, the data keeps flowing and brings value to applications, platforms and people.

Dreamforce 2025 opened with a bold vision for the future of Salesforce: the rise of the Agentic Enterprise. With Metallica performing live under the motto ‘Nothing Else Matters’, the message couldn’t have been clearer: data and intelligence are what matters most in this new era of AI.

Agentic AI is surrounded by myths: from fears of job loss to security risks. In this article, we break down three common misconceptions and show how it really works in practice.

Discover how Gen25 can transform healthcare systems in the UK by addressing workforce shortages, outdated systems and patient care challenges. Learn how (Agentic) AI can enable smarter, more efficient and more personalised healthcare.

In the rapidly evolving med-tech industry, efficient scheduling and resource allocation are not just operational efficiencies, but critical drivers of innovation and patient care. At Gen25, we specialise in partnering with healthcare organisations to transform their complex challenges into streamlined, scalable solutions. This case study highlights our collaboration with PROCEPT BioRobotics, a leader in surgical robotics, to optimise their operations through the strategic implementation of GoMeddo.

AI is no longer a question of “if,” but “how.” At Gen25, we’ve seen organisations struggle to turn AI ambitions into real-world value. That’s why we developed a practical, phased roadmap to guide enterprise AI strategies from exploration to execution. In this blog, we break down the framework—from identifying high-impact use cases to scaling successful pilots—so you can drive measurable results with confidence.

We're excited to announce that Gen25 is a Platinum Sponsor at Salesforce World Tour Amsterdam 2025! Discover how AI is revolutionising the Salesforce ecosystem, visit our booth for expert insights, and don’t miss our special presentation on TCC’s AI journey. Ready to explore the future of AI-powered business transformation? Join us there!

Exciting news! Gen25 has teamed up with Certinia to bring cutting-edge solutions to professional services firms. Learn how this partnership leverages Salesforce to optimise operations and drive growth.

At Gen25, we believe in using technology to create a meaningful impact. Our collaboration with the Andrew Simpson Foundation (ASF) has strengthened the Swim Free programme, ensuring children from Royal Navy families gain access to free swimming lessons through improved communication, seamless registration, and efficient booking systems.