Gen25 case study: empowering PROCEPT BioRobotics for future growth

PROCEPT BioRobotics is a commercial-stage surgical robotics company dedicated to advancing patient care through transformative solutions in urology. They develop, manufacture, and sell an advanced, image-guided, surgical robotic system for use in minimally-invasive urologic surgery.

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As PROCEPT BioRobotics experienced rapid growth across multiple locations, they encountered significant operational bottlenecks. Their existing information systems were fragmented, with vital data residing in disconnected silos.

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This decentralised approach led to:

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• Lack of real-time visibility: Manual processes and disparate platforms hindered access to up-to-the-minute information.
• Scheduling complexities: Double bookings and scheduling conflicts for high-value consultants and specialised equipment were frequent occurrences, leading to suboptimal asset utilisation.
• Scalability limitations: Their previous solution proved inflexible and incapable of correlating data effectively, stifling their ability to adapt to increasing demands and impeding their long-term growth objectives.

These challenges limited PROCEPT BioRobotics' operational agility and threatened to compromise their sustained success in a competitive market.

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A partnership for tailored solutions

Recognising the urgent need for a comprehensive and scalable solution, PROCEPT BioRobotics sought a consulting partner with deep expertise in both the healthcare sector and Salesforce ecosystem. They chose Gen25 for our proven track record in delivering robust, customised solutions that align with specific business needs.

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Our recommendation for GoMeddo stemmed from its powerful capabilities and native integration with Salesforce, a platform PROCEPT BioRobotics was already leveraging. We identified GoMeddo as the ideal choice due to its:

• Adaptable customisation: GoMeddo's flexibility allowed Gen25 to configure the system precisely to PROCEPT BioRobotics' unique operational workflows.
• Specific configuration options: Our consultants meticulously tailored GoMeddo's features to address their intricate scheduling and resource allocation requirements.
• Intuitive user interface: Ensuring ease of adoption for all users was a key priority, and GoMeddo's interface facilitated a smooth transition.

Through Gen25's expert guidance, PROCEPT BioRobotics could not only streamline their processes but also ensure seamless integration with their existing technology landscape.

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Centralised control and scalability

Gen25 collaborated closely with PROCEPT BioRobotics to implement a tailored GoMeddo solution that provided unparalleled visibility and control over their scheduling and resource allocation. Our approach involved:

• Centralised data hub: We leveraged GoMeddo's 100% Salesforce Native architecture to consolidate all staff and resource data into a single, unified platform. This eliminated data silos and provided a holistic view of their assets.
• Optimised resource allocation: By centralising visibility, PROCEPT BioRobotics gained real-time insights that were previously unattainable. This newfound transparency, facilitated by Gen25's custom configurations, enabled them to make informed decisions and optimise their operations with precision, drastically reducing the risk of double bookings and scheduling conflicts.
• Future-proof scalability: Understanding PROCEPT BioRobotics' growth trajectory, Gen25 ensured that the GoMeddo implementation was designed for long-term scalability. Being Salesforce Native, GoMeddo could seamlessly grow alongside their evolving needs, accommodating expansion without compromising performance or functionality. This guaranteed that PROCEPT BioRobotics could pursue new growth opportunities with confidence, unhindered by operational constraints.

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Enhanced efficiency and empowered employees

With the GoMeddo solution successfully implemented by Gen25, PROCEPT BioRobotics experienced a remarkable transformation in their day-to-day operations:

• Eliminated double bookings: The centralised system eradicated the risk of overlapping schedules, ensuring optimal utilisation of valuable consultants and equipment.
• Resolved scheduling conflicts: Real-time data and a unified platform made scheduling conflicts a relic of the past, leading to smoother operations.
• Increased operational efficiency: Streamlined processes freed employees from tedious manual tasks, allowing them to redirect their focus to value-added activities, driving business growth and innovation.

Gen25 successfully partnered with PROCEPT BioRobotics to address their critical scheduling and resource allocation challenges. By leveraging our expertise we delivered a robust, scalable, and intuitive solution that not only solved their immediate operational issues but also positioned them for sustainable growth. Gen25 remains committed to empowering healthcare innovators like PROCEPT BioRobotics to achieve their full potential.

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Ready to optimise your operations like PROCEPT BioRobotics?

If your organisation faces complex scheduling or resource allocation challenges, or you're seeking to streamline growth within the MedTech industry, we're ready to discuss how Gen25 and GoMeddo can support your objectives.

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Pallavi Boppana

‍Strategic Account

Executivep.boppana@gen25.com