Dreamforce 2025 recap: the most important highlights for your business

Actor Matthew McConaughey set the tone by reflecting on how Agentforce has evolved from an idea into a driving force behind Salesforce’s innovation, while Salesforce CEO Marc Benioff outlined how AI agents are becoming the core of every cloud: connecting people, data and workflows through trust, governance and context. Moreover: the latest version of Agentforce was introduced: Agentforce 360. But this was not the only hard launch, as Data 360 also joined along for the ride. 

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Curious about the most important takeaways from Dreamforce 2025? In this article we break down the highlights of the event and explain the possible impact for your company.

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Agentforce 360

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Salesforce introduced Agentforce 360 as the next evolution of its AI ecosystem, bringing a more unified and intelligent approach to building and managing AI agents. The new version expands how users can guide agents through natural language, launch and monitor them across the Salesforce platform, and collaborate seamlessly within Slack. One of the key highlights is Agent Script, an upcoming beta feature set to launch in November, which lets users create more adaptable and context-aware agents. By defining conditional logic and leveraging reasoning models from partners like Anthropic, OpenAI and Google Gemini, these agents can analyse situations before responding. This makes interactions more thoughtful and reliable, especially in complex customer conversations. 

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Another upcoming release, Agentforce Builder, will give users a central environment to design, test and deploy their own AI agents. The platform also incorporates Agentforce Vibes, Salesforce’s newly introduced low-code tool for generating apps in a fairly easy way. Finally, Slack’s integration with Agentforce takes a leap forward, as the familiar Slackbot evolves into a smart and personalised assistant that learns from context and proactively supports users throughout their workflows.

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Data 360

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Another introduction is Salesforce brand new data foundation Data 360, formerly Data Cloud. It is designed to make AI systems smarter, faster and more reliable and brings together tools like Data Cloud, Tableau, MuleSoft  and the soon-to-be-acquired Informatica into one connected platform. This means that all types of data can now work together seamlessly under one clear governance model. The goal is to create data fluidity, where the right context is always available for AI agents to make better decisions in real time.

Integrated with Agentforce 360, Data 360 allows digital agents to act and learn together, powered by reliable and well-managed information. The addition of Informatica will also improve data transparency and control, helping businesses better understand where their data comes from and how it’s used. With Data 360, Salesforce is introducing a simpler way to turn raw information into meaningful and trustworthy insights for every part of the business.

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Bringing the Agentic Enterprise to Life with Gen25

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At Gen25, we help companies find new pathways to growth and navigate change by solving complex business challenges through technology. Whether it’s designing custom solutions that bridge people and systems, or implementing innovations like Agentforce to streamline customer interactions and Data Cloud to turn information into insight, we turn ideas into measurable results. Our consultants combine deep Salesforce expertise with strategic and technical know-how, focusing on scalability, governance and user adoption to ensure your digital ecosystem truly drives impact. As organisations move toward the era of the Agentic Enterprise, Gen25 helps you take the right steps today to build intelligent, connected and future-ready operations. 

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