Date Tuesday September 23rd, 2025
Location Circuitpark Zandvoort / BMW Driving Experience
Address Burgemeester van Alphenstraat 108, Zandvoort
Time 12h00 - 17h30
We are convinced that meaningful interactions are the basis for successful collaborations and relationships. Join us for an exclusive, invite-only event designed to help you accelerate your business growth, combining powerful insights with the thrill of a unique driving experience with 50 participants.
Your day will unfold in two dynamic parts. First, Gen25 will unveil compelling real-world use cases, demonstrating how leading Dutch-based companies are accelerating their international expansion. Following this, Salesforce will whisk you away on a captivating tour through their deep involvement in Formula 1, revealing how this global tech giant revolutionises fan engagement and optimises complex operations. You'll then apply this newfound knowledge and inspiration in an inspiring strategy workshop, creating a potent acceleration strategy tailored for your business.
The second half of the day is entirely dedicated to feeling the pulse of acceleration firsthand. Immerse yourself in the thrill of a BMW Driving Experience, tackling challenges like the Emergency Lane Change to master vital evasive maneuvers and a fiercely competitive Slalom to hone your agility and precision.
12:00 Welcoming guests
12:00 – 12:45 Lunch
12:45 – 13:00 Kick-off
13:00 – 13:30 Keynote Dutch companies driving at the highest level
13:30 – 14:00 Keynote Salesforce driving engagement in F1
14.00 – 14.45 Workshop from race strategy to business strategy
14.45 – 15.10 Short break, transfer to BMW Driving Experience
15:10 – 17:20 BMW Driving Experience
17:30 End of event
Questions?
If you have any questions about the Gen25 event, let us know!
Send an email to events@gen25.com.
