Research shows 2 out 3 customers switch brands because of poor CX. Switching brands has become easier, and consumers do so in a greater number. On the upside, when customer experience is right, 89% of customers are likely to make another purchase after a positive customer experience.
If you want to deliver on the high demands and expectations of your customers, your customer experience should be built on 4 criteria for best performance; easy, fast, personalised and connected. Using data is essential to deliver on personalisation and a connected experience. Let us help out to accelerate your company on this topic with the CRM analytics quickstart.