“Quality without results is pointless.
Results without quality is boring.”
Cruyff is a lifestyle brand and the originator of Football Luxury. As part of the Premium Inc. group the brand creates high quality, fashionable shoes and clothing with a luxurious look that makes you feel like you’re ‘one ahead’. Next to Cruyff, Premium Inc. also houses other premium sports brands, like Touzani, Robey, Off the Pitch, Meyba, and more, with traction all over the globe. For the ‘Up Social Club’, a foundation which organizes daily activities for mentally challenged people, they designed sneakers with a minimalistic design and made of environmentally friendly materials.
Their goal of international growth with all their brands required a scalable e-commerce platform which offers an out-of-the-box optimized conversion funnel, mobile first functionalities and is ready to be implemented. Salesforce Commerce Cloud was the solution.
Basing the design and code on the SFRA template gave us a handle to tackle most of the problems. For other issues a personal touch was needed. For example really looking into the user experience, deciding -together with Premium Inc.- what their customers’ needs are and finding the best ways to cater to them.
With the SFRA template at hand, we could start laying out the blueprint of the website in the wireframes. This is where you can really dive in the functionality of the website, and take our time to make sure it works like their user would expect.
To give Cruyff the allure of a luxury brand, we developed a clean and open color palette, to give the webshop a more spacious and soothing tone. The main color of black was found with the help of his legendary jersey number, 14.
A new font was also set with the same outcome in mind. Staying true to the tone of the old font, but with a more sophisticated yet friendly type treatment for use throughout the website. Easy-to-read with a touch of personality, to help communicate Cruyff’ brand essence.
Gen25 has been a very qualified and knowledgeable partner to work with on this project. From project management to design and implementation they delivered a beautiful and high quality website which will help us build the future of our brands.
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