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AI is no longer a question of “if,” but “how.” At Gen25, we’ve seen organisations struggle to turn AI ambitions into real-world value. That’s why we developed a practical, phased roadmap to guide enterprise AI strategies from exploration to execution. In this blog, we break down the framework—from identifying high-impact use cases to scaling successful pilots—so you can drive measurable results with confidence.

We're excited to announce that Gen25 is a Platinum Sponsor at Salesforce World Tour Amsterdam 2025! Discover how AI is revolutionising the Salesforce ecosystem, visit our booth for expert insights, and don’t miss our special presentation on TCC’s AI journey. Ready to explore the future of AI-powered business transformation? Join us there!

Exciting news! Gen25 has teamed up with Certinia to bring cutting-edge solutions to professional services firms. Learn how this partnership leverages Salesforce to optimise operations and drive growth.

At Gen25, we believe in using technology to create a meaningful impact. Our collaboration with the Andrew Simpson Foundation (ASF) has strengthened the Swim Free programme, ensuring children from Royal Navy families gain access to free swimming lessons through improved communication, seamless registration, and efficient booking systems.

"If change is the consistent factor, let's empower organisations to grasp the potential and turn it into progress." As James Cronyn steps into the role of Director of Business Consulting at Gen25, our firm stands ready to guide clients through their transformation journeys.

With the start of the new year just behind us, we’re happy to bring you a preview on how we plan to continue operating in the UK market and what developments we see coming.

Boat Bike Tours is redefining customer experiences by adopting cutting-edge AI and Salesforce’s Agentforce. Learn how these technologies are helping them streamline operations and deliver personalised service. At the end of the article, you'll find a video from CEO Laurens Winkel, sharing insights into their AI journey.

How is AI transforming the way businesses grow, connect, and succeed? At Gen25’s Business Challengers event, we explored the practical and inspiring sides of AI—from decoding monkey "names" to revolutionizing customer experiences with tools like Salesforce Agentforce. Dive into our insights, solutions, and strategies to discover how AI can empower your business.

Missed the Gen25 Business Challengers event? Catch the highlights of this inspiring day filled with expert insights, AI-powered solutions like Salesforce’s Agentforce, and hands-on workshops. Watch the aftermovie to relive this great day!

AI is transforming industries and opening up new competitive opportunities. But successful AI adoption requires more than just technology—it demands the right strategy, careful planning, and a clear focus on ROI. Discover how Gen25’s expert team can help you craft a tailored AI approach, avoid common pitfalls, and fully leverage AI for lasting business impact.

Everyone’s talking about Salesforce’s Agentforce, but what does it really mean for your business? Discover how this powerful AI-driven platform is changing customer service with personalised insights, automation, and real-time analytics. With Gen25 as your partner, learn how to make the most of Agentforce to revolutionise your support strategy and stay ahead in the AI era.

With Salesforce Dreamforce ‘24 just behind us, we’re very enthusiastic about the full launch of Agentforce, which complements the existing Salesforce Cloud modules and Salesforce Data Cloud with an interactive activation layer. Agentforce enables organisations to make their data and data-driven interactions more actionable.