Marketing Technology Solutions

Maximise your organisation’s marketing return on investment with Salesforce Marketing Cloud Engagement and Salesforce Marketing Cloud Account Engagement.

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Extend your marketing capabilities

At Gen25, our marketing technology team has a blend of experience from client-side and consultancy roles in various organisation sizes, industries, and international locations. We understand your marketing strategy and how to use marketing technology to help you achieve your goals.

We are certified experts in the implementation and ongoing delivery of Salesforce Marketing Cloud products, including Marketing Cloud Account Engagement (Pardot), and can add significant value to your projects with our additional solutions and capabilities.

What’s more, as experts across the Salesforce suite of products, we deliver a fully integrated Salesforce multi-cloud environment.

Marketing Technology solutions

Marketing Cloud implementation

We’re at home with the end-to-end implementation of Salesforce Marketing Cloud Engagement and Salesforce Marketing Cloud Account Engagement (Pardot) plus the integration into multi-cloud environments.

Email marketing

The fundamental Marketing Cloud communications channel, proper email marketing set up ensures maximum deliverability, and requires modern email templates and a fit-and-ready mailable database.

Marketing automation and journeys

Let Marketing Cloud do the repetitive work so that you can focus on your core marketing work. From simple to complex, we can support your marketing automation and journey needs.

Mobile marketing

Add mobile communications channels like SMS, WhatsApp, and application push notifications to your Marketing Cloud strategy. Integrate your mobile communications with your marketing automation.

Landing pages, campaign websites

Collect important marketing data and deliver personalised web experiences with landing pages and campaign websites. Allow your customers to define their communication choices with a custom preference centre.

Marketing analytics

What’s working, and what’s not? With so many powerful tools available it pays to set up relevant analytics reporting and dashboards to ensure that you’re maximising your marketing technology (and wider marketing) return on investment

Data integration and enrichment

Moving platforms or integrating additional data sources or need a clean up? We can help you to ensure the transition is seamless and data integrity is maintained. We can also enrich your contact data to boost your marketing campaigns.

Scripting and development

We deliver bespoke Marketing Cloud solutions with the help of HTML, CSS, AMPscript, SQL, and Javascript.

Training

Go live, train the trainer, group sessions, video recordings, documentation, ad-hoc and more training is available on request.

What can Marketing Cloud do for your organisation?

Drive revenue growth

Marketing Cloud can deliver increased sales, increased opportunity conversion, higher revenue per sale, lower costs per sale, and an increase in higher quality leads.

Deepen customer relationships and increase loyalty

Marketing Cloud supports your organisation needs in repeat custom and reduced customer attrition, brand loyalty, customer rewards, customer referrals and word-of-mouth marketing and crafting delightful customer experiences.

Increase brand and product awareness

Use Marketing Cloud to increase the consistency of corporate and product branding, increase the consistency of customer experience across channels, build brand and product awareness programs, and build integrated product launch programs.