Where GDPR & Salesforce meet
Blogpost by Nataly Kemp-Geerman
GDPR: what & why
GDPR stands for General Data Protection Regulation, this new law is meant to protect EU citizens’ personal data.
Let’s start at the beginning: what precisely is personal data? This term covers all personal information that can be used to identify an individual directly or indirectly; such as a name, telephone number, place of birth, date of birth etc.
And why is new legislation needed to protect our personal data? Currently, all EU countries have their own privacy laws, based on the European directive from 1995. Since then, in the early days of the internet, so many developments have occurred that the decision to review and adapt these rules was logical.
One of these developments is that organizations today collect and share more personal data than ever before. The number of data leaks has also increased, for example through ransomware. In The Netherlands alone, this happened over 2,300 times in the first quarter of 2017 (source: Dutch DPA), presenting serious challenges when it comes to the protection of personal data.