Rituals is an organisation that distinguishes itself from other companies through its philosophy:
"We believe happiness can be found in the smallest of things. It is our passion to transform your everyday routines into more meaningful rituals..."
Rituals started in 2000 and was the first brand in the world to combine Home & Body Cosmetics. Its philosophy was to transform daily routines into special moments of enjoyment through beautiful luxury products. Being mindful of the small things in life and enriching them with a touch of luxury. The basis of the collections can be found in Oriental traditions. This age old knowledge, combined with selected ingredients, is applied in innovative technologies. In this way, you can create the authentic Hammam in your home, balance Yin and Yang with the Dao line and experience the power of Ayurvedic wisdom in your tea, body scrub or aromatic oil.
After the very first Rituals store opened in Amsterdam’s Kalverstraat in 2000, cities like London, Madrid, Antwerp, Lisbon, Berlin, Stockholm, Dubai, Paris and New York followed with stores of their own. Currently, the luxury brand has over 500 stores, over 1,500 shop-in-shops and 4 Urban Spas in 26 countries worldwide. Rituals Cosmetics is growing fast in today’s travel world, being sold on 120 luxury cruise ships, a large number of airports, at several airlines and in hotels.
As a consulting partner to Rituals, Gen25 ensures that the various external systems used by Rituals are linked and subsequently integrated in the applications Salesforce Service Cloud and the App Cloud.