Salesforce implementation results in integrated customer view
Mobility brand Bugaboo, known for its immensely popular prams, launched a second product platform in 2016 with its luggage system, a product seemingly completely different for a different target group. Yet Bugaboo is actually continuing to build on its fascination for wheels and its ambition to make life on the move as comfortable as possible for its clients.
In order to support the growth it is currently enjoying and to maintain its leading position, the company realized its ambition to modernize its complete IT platform in all its markets in EMEA, the United States, Asia and Australia. For marketing, sales and service, Bugaboo opted for the Salesforce Cloud solution. It partnered with Gen25 for the implementation of both Sales Cloud and Service Cloud.